Top design tips for revamping a website

In this fast-paced ever-changing industry, websites can age quickly and rapidly become in need of a revamp. Keeping up-to-date with competitors by freshening up both the appearance and usability of a site can reap positive benefits for any business. There are a few things to consider before embarking on a revamp. How responsive is your website? Is it difficult to update? Is space taken up with out-of-date content or functions? Does it take too long to load? Answering these questions can help decide what is needed.

If a redesign is in order, here are ten tips to consider:

  1. With changing user habits, web design now has to be both user and device friendly. A website has to work not only on a desktop but on smartphones and tablets to match changing customer habits and expectations.
  2. A content management system (CMS) makes updating easy and it’s worth remembering that search engines favour sites updated with fresh content.
  3. An optimized site will keep visitors on a site, rather than losing them due to slow loading. Don’t make visitors wait – chances are they won’t.
  4. Precedence – how the eye is guided around the site – is key. Everything needs to work in harmony with a well-positioned logo, good use of colour and contrast, size, and relevantgraphics and design elements.
  5. Carefully-planned navigation is a natural follow on. Navigation and orientation play a vital role in a website’s success. If visitors cannot easily figure out where to go next, they will probably just leave.
  6. Clever use of space can bring clarity. There can be a temptation to fill the screen but empty space can be just as powerful as copy and images.
  7. Think about the practicalities – can this design be built, and will it work efficiently? Pushing the boundaries is a crucial part of being a designer, but stunning design becomes irrelevant if it cannot be brought to life.
  8. Typography is integral to good design. Whether traditional, contemporary, fun or serious, picking the right font and using it correctly helps build a brand and reach the target audience.
  9. Web design is about usability as well as visual appeal. A site needs to share information and offer easy interaction. Good designers will think about what visitors to a site will expect to do, how they will do it and how clear design can improve their experience.
  10. Alignment and consistent placing of information and navigation buttons on every page means visitors become instantly familiar with the layout of a site.

Experienced web designers will be able to create a site that utilises relevant technology and trends. When looking for a website design company, Hong Kong agency Boss Digital’s expert team has designed and developed over 100 websites. ADMA Certified Digital Strategists plan the information architecture to deliver the best user experience. All their websites are built to satisfy customers and the search engines, and are up to date with Web 2.0 technologies and built to standards.

Posted Wednesday, December 26th, 2012 under Uncategorized.

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